Monday, October 25, 2010
Monday, October 18, 2010
Search engine optimization (SEO) revolves around the use of keywords and phrases. Keywords/phrases are the word or phrase a person types into a search engine to find information about a certain topic. For example, if someone is looking for information about planting a garden, they might type in "gardening tips," "how to plant a garden," or "gardening." These are keywords and phrases.
Using keywords and phrases within your content is essential because it allows search engines to properly index content. With the correct keywords/phrases and density level, your content can be ranked within the top 10 results on a search engine's results page (SERP). You want to achieve this because when searching for information the majority of people only look at the top 10 results and then continue on searching with a different word or phrase. To decrease your competition and to improve your chances of landing in one of the top 10 spots, you need to make sure you choose the best keywords/phrases possible.
To choose keywords/phrases, it is best to use a word tracker tool. A word tracker tool allows you to type in the word or phrase you would like to use and see how many times per day (hits) that word/phrase is typed into a search engine. For example, if you type in the phrase "writing tips" it may receive 57 hits per day. There are many free word tracker tools available. I like Google AdWords and Word Tracker the best.
When you choose keywords/phrases you want to choose those that have a low hits number. This is important because the lower the hits number is, the lower the competition will be. As a result, you have a higher chance of ranking on the top 10 SERP. It is best to choose keywords/phrases that have less than 50 hits per day and never more than 100.
When choosing your keywords/phrases you will need to pick one long tail phrase, which is composed of 3 or more words. You will need to pick at least 2 key phrases, which consist of 2 words, and a few keywords that are relevant to your content.
Thursday, October 14, 2010
Author of The Practical Freelance Writers Guide to Author Websites, journalist, and freelance writer Angela Atkinson, granted me the opportunity to review her author website for SEO success. Her website, which she designed herself, is used to increase her online visibility and client potential, as well as providing readers with more information about herself.
Search Engine Ranking
Angela Atkinson is doing a great job optimizing her site. When typing her name into google, it ranks number 1, which is exactly where you want your site to be. It is also ranked number 1 on Yahoo as well. She is clearly doing an excellent job of optimizing her site to land number 1 on two of the major search engine's results page.
A websites' URLs are vital for a site's traffic success. Angela has done a excellent job maintaining static URLs for quick search engine indexing and SERP ranking. She correctly hyphenated pages that have multiple keywords within the URL, which makes SERP ranking more of a success.
Her page titles correctly match the page's URL, which is essential for increasing traffic. Both the titles and URLs include the exact keywords/phrases, increasing her site keyword density levels and ranking status.
Keywords and Density
Here is a basic summary of Angela's keywords/phrase density level:
Keyword/Phrase-Number of Times Used -Density
Louis freelance writer -3-0.67%
writer editor researcher -3- 0.67%
editor researcher -2 -0.44%
search engine optimization -2 -0.44%
Angela Atkinson st -2 -0.44%
freelance writer -13 -2.89%
Angela Atkinson -5 -1.11%
Louis freelance -3 -0.67%
st Louis -3 -0.67%
write -19- -4.22%
writer -17 -3.78%
writing -14 -3.11%
freelance -14 -3.11%
project -10 -2.22%
Angela has done a great job optimizing her site with keywords/phrases. Her density level for the majority of her keywords is almost perfect. I do, however, recommended she uses her long tail keywords at least 1-2 more times within her site to promote her traffic even further.
Currently, she has 65 keywords that occur more than 2 times within her site, with 20 key phrases and 5 long tail key phrases.
Meta's and Tags
Angela should ensure her top ranking key phrases are used in the appropriate meta tags section and once within her meta description. She also needs to ensure 2-5 of the top ranking keywords are included in these sections, as well as on the pages where they are appropriate.
Angela updates her blog at least once a month, which is perfect because a site must be updated regularly in order for it to maintain it's SERP's ranking. Angela incorporates her keywords/phrases into her blog postings as well, which of course increases her visibility.
Angela has done an excellent job of utilizing her internal linking abilities. Her high level of internal links are sure to increase her on site traffic. She has done a great job utilizing external links as well. These external links draw traffic to her other sites and offer original sites to link back to her website.
Angela's site is nearly perfect and despite these minor flaws, her site continues to maintain the number 1 ranking on 2 search engines. However, I do recommend she slightly increases the density level for her long tail keywords. Also, utilizing subtitles that include 2 keywords/phrases will also boost her density levels.
I also recommend her external links open to a new window. This is important because you can loose traffic because your site basically becomes lost if a new window does not open. With two separate windows, readers are more likely to continue browsing your site, increasing your internal traffic.
If you have prior knowledge with SEO, interested in finding out how well you are optimizing your content? Visit the SEO review services page for FREE SEO content reviews.
Monday, October 11, 2010
Stop by the Writer's Block to enter to win a free copy of The Fundamentals of SEO for the Average Joe
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Wednesday, October 6, 2010
- Optimizing URL's
- Optimizing Articles and Other Web Content
- Utilizing the Ideal Keyword Density
- The Basics of Search Engine Marketing
- And More!
SEO Review Services
To help fellow writers interested in learning or improving SEO/SEM skills, Alyssa offers SEO review services for FREE! Alyssa will review content, such as websites and blogs, to determine how well a piece of content is optimized. She will highlight the strong points and provide where areas can be improved to increase online visibility with constructive criticism. To learn more about these review services visit the SEO REVIEW SERVICES page!
This site will also provide SEO resource links to help those interested in improving their SEO/SEM skills. If you know of a valuable SEO/SEM site or own a SEO/SEM site, contact Alyssa today to add it to the SEO RESOURCE page.
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