Tuesday, May 31, 2011

Optimization Debate: During or after?

by Alyssa Ast

There is a constant optimization debate over whether the appropriate time to optimize content is during or after the writing process. Most say, the best time to optimize content is after the piece has been written, and then later go back and fill in the keywords/phrases. Others, however, choose to optimize while they write. The debate stems over the density level and how well the content flows when optimized during the writing process. Those who support optimizing after writing say content flows more naturally and the overall results are better than if optimized during writing. In my opinion, I think it all boils down to personal preference.

Which is the right way?
Honestly, I don't feel there is a right or wrong way when it comes to optimizing content as long as it's done correctly, and you achieve the results you desire. 99% of the time I choose to optimize content while I write it, and then go back thru afterwards to ensure it's how I want it to be. During my pre-writing process, I normally have sentences or phrases in mind that contain my keywords/phrases. I then just simply place these sentences where they fit within the content. Afterwards, when I do my final read thru, I check the density level, the flow of the content and where the words/phrases are placed. I have yet to be dissatisfied with my results. Rarely, if the keywords/phrases are tricky, then I will optimize after I have written the content.

I don't think it matters if you optimize during writing or after as long as the job gets done correctly. Do what feels best and natural for you.

Which do you prefer, to optimize during or after the writing process?