by Alyssa Ast
A great way to decrease your on-site traffic and lose repeat site visitors is with the use of numerous site redirects. I will avoid a site at all cost if I'm constantly redirected to another site or web page for information. Once or twice is ok, but if every time I want information I'm sent somewhere else will cause me to stop using that site and find another one that fits my needs. Redirects may be good for link building, if done correctly, but they can hurt your site traffic because it makes your site difficult to navigate. People like things to be easy and a flood of redirects isn't easy and is simply annoying.
Avoiding the Redirects
When you develop a niche specific website, you want to it include all of the information your readers want and need all in one place. The design of your site needs to be simple and contain the information your readers want, without having to be redirected to another site. While it isn't always possible to have all of the information in one spot and redirects are sometimes needed, the number of redirects certainly needs to be limited.
The information on your site should be well organized so you can easily link the information on your site internally, without the need to redirect readers to another site. However, the number of internal links need to be limited as well because too many will hurt your SERP ranking.
If you must redirect readers to another site, it's essential you only link to quality sites that offer relevant and valuable information. Limit the number of redirects to as few as possible, and always have the redirects open to a new page. This will prevent your website from becoming lost to your reader and will help you maintain your on-site traffic.