Tuesday, November 8, 2011

Busting SEO Myths: A Longer Word Count is Best


by Alyssa Ast

One of the greatest SEO myths is that you must stick with a certain word count to achieve any benefits. It's often said that you should stick with one of three word counts-- 250, 500 and 1,000 words. This couldn't be further from the truth. You shouldn't focus on word count. Instead, you need to focus on creating quality content that engages your reader. After reading your content, the reader should feel as though they have learned something, while not being bored to death in the process.

Busting SEO Myths
Believing that a longer word count is best is just nonsense, unless a word count is specified by a client. You can stick with a shorter word count as long as you've accurately covered the topic clearly and concisely. The content should flow naturally, and your reader shouldn't be able to depict what your keywords/phrases are. Your readers should feel as though the information they just read is valuable and interesting. If you've accomplished these things, your job is complete.

Don't drag the content out just to make it longer. This will bore your reader and cause him to lose interest, which will result in lost page views.

Bottom line, as long as you've correctly optimized the content with the perfect density level and created a quality piece of content, don't focus on the word count.

Have you heard SEO myths you would like busted? Email alyssa_ast@yahoo.com to have your myth revealed!