by Alyssa Ast
As we enter 2011, now is the perfect opportunity to take sometime to update your content to ensure you receive the best online visibility possible in 2011. An essential aspect of search engine optimization and search engine marketing requires frequent updating. As we enter the new year, take sometime to evaluate your content and update it where you see fit to ensure you maintain a high SERP ranking.
Search Engine Optimization Tips
Search engine optimization tips to start off 2011 include rechecking your competition level against the keywords and phrases you have chosen to use. Recheck your keywords to make sure they will bring you the highest amount of traffic possible with a low competition level. If your competition level has increased, choose new keywords and phrases to ensure a steady flow of traffic to your online content. When updating your keywords and phrases, make sure to update your title, meta description, and tags section with those new words and phrases as well.
Search Engine Marketing Tips
While updating your content, take another moment to update your search engine marketing. Make sure your links are working correctly and linking to the correct pages. While doing so, the links should open to the correct pages and open to a new window to ensure the original website does not become lost. Make sure the anchor text you are using is relevant to the links as well.
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