by Alyssa Ast
Google is one of the top four search engines used daily as people surf the vast sea of information on the Internet. To ensure you rank as high as possible on Google, it's important to think like a search engine when creating your websites. There are certain techniques that are believed to be used by Google in order to index and rank websites on their results page. Learning these tactics may just give you the step up to the top 10 ranking you've been striving for.
1. Inbound Links- Many believe Google uses the number of inbound links when indexing content. Inbound links are links generated by third party sites to your site. Google uses quality links to index content, not spammy or advertising links. Links that are of actual value and related to the original content are more valuable than pay-per-click and similar methods. Make sure inbound links link to multiple pages, not just the home page. This proves to Google the entire site is of value instead of just one page.
2. Link Exchanges- Limit the number of sites you link exchange with. Google wants to see quality third party sites linking to the original site to rank high on a results page. If Google finds numerous third party sites linked to one site and the same site linking back to the third party, chances are the results page ranking will be lower.
3. Outbound Links- The number of outbound links a site has are equally as important as the number of inbound links. Of course, all outbound links need to lead to quality sites with related content to be of any value. Outbound links should not be a link exchange either, just as with inbound links. Google wants to see websites that have quality content people want to share and connect with, not just link because of a favor to one another.
So remember, to rank high on Google think as a search engine might. Although it can be difficult to maintain this train of thought, in the long run it can pay off.