by Alyssa Ast
Just about every one has been hit hard by the release of Google Panda-- from long standing websites to small business owners. Many people remain anxious about how well their website will continue to perform and if they will even be able to stay afloat. Apprehension over these changes continues to grow, even months after the release of the new guidelines as websites continue to be knocked off of the 10 results page ranking. But, there are Google Panda survival tips you can use to climb back up the ladder to maintain a decent SERP ranking.
1. Don't put all of your eggs into one basket.- We all know Google is one of the 4 major search engines, and it's expected your receive a lot of your referring traffic from them. However, you want to keep your referring traffic diverse. Google should only make up about 40 percent of your referring traffic. Your referring traffic should be spread out because should you receive a penalty from a search engine, your website won't completely drop off of the face of the planet.
2. Quality over quantity.- It can't be said enough, quality content ranks over the quantity of content on a website. Quality content that's relevant and an interest to readers will prevent your website from becoming lost within the thousands of other pages. Develop a niche that appeals to a certain audience and go with it. Try to find a niche that's unique and sets you apart from other websites that are similar in topic, and then fill it in with great, intriguing content. Nothing will hurt your ranking more than low quality content.
3. Don't lose your traffic.- Your website needs to be easy to navigate to keep from loosing your readers and increasing your bounce rate. Google now looks at the navigation abilities of a website; therefore, your website must be easy to navigate and load quickly. Resolve any confusing issues with your website to index well and to keep your traffic. Pay attention to where ads are placed on your site and how quickly your website loads. Sometimes, simpler is better.
Do you have any Google Panda survival tips you would like to share? Lets hear them!
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