by Alyssa Ast
Did you know you can increase your Twitter profile ranking and visibility with search engine optimization? Using a few simple tips, you can increase the visibility to your Twitter profile, which will extend to the content URLs you publicize with the social marketing tool.
Here's how you can quickly optimize your Twitter profile:
- Make the most of your meta description. -- As with websites and blogs, make the most of your Twitter profile's meta description by optimizing it with relevant keywords and phrases. When optimizing the meta description, you have to be careful not to stuff it because it can easily happen since you're only permitted to use a limited number of characters. It's best to use one long tail phrase and one short tail phrase. Remember, to check the competition level of the words/phrases you use. Also, ensure they are relevant to your Twitter account's niche and that the description flows naturally.
- Let your name be known.-- Twitter allows you to use your name and a username. Make your username different. For example, my Twitter name appears as Alyssa Ast, but my username is alyssa_ast. When linking your Twitter profile to an online site, use your name as the anchor text, not your user name.
- Don't let your presence dwindle.-- You must remain active on Twitter to build your ranking and to remain visible. Don't just let your account sit there. Build a relevant following, and post relevant links often. Don't forget to retweet and reply to relevant tweets from those you follow.