by Alyssa Ast
Search engine optimization (SEO) is an online skill that involves using keywords and key phrases to increase online visibility and profit making capabilities. SEO involves strategically placing keywords/phrases within content to create the ideal keyword density to ensure your online content ranks on the top 10 results of a search engine's results page (SERP). While this skill may seem a little complicated, it is actually quite easy to understand after you comprehend the basics. SEO knowledge is absolutely essential to acquire because numerous benefits result from an increased online presence. This introduction to search engine optimization will allow you to understand how this skill benefits you and your writing career.
Benefits of Search Engine Optimization
The benefits of search engine optimization are easy to acquire once you have learned how to properly optimize content. The benefits of search engine optimization (SEO) include a boost in your online presence. This boost allows you to make more money in a number of ways. An increase in your online presence increases your online content traffic; thus, increasing your profit potential. Your profit potential increases because your page per views (PPV's) increase, which often companies and clients pay you for. An increase in traffic and visibility also allows potential clients to find your writing services easier, which will allow you to potentially land lucrative clients. Plus, your readers and fans are able to find you and your work with ease.
Not only does search engine optimization knowledge benefit your online traffic and profit capabilities, but it also offers you a specialized niche to offer clients. With the Internet becoming an increasingly popular tool used for marketing and online content, clients are looking to those that are able to increase their online presence as well. With a firm understanding of SEO, you can then offer clients your services as an SEO specialist. The opportunities for an SEO specialist increase everyday as the world becomes more and more reliant on the Internet. This special skill offers numerous and high paying jog opportunities.
When you combine the benefits of search engine optimization (SEO) with the benefits of search engine marketing (SEM) the income potential and online traffic can double. These two skills combined can be just what you need to sky rocket your writing career to the next level.
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