by Alyssa Ast
2011 brought big changes for SEO. It seems like no one was untouched by the Google Panda changes, which leaves many wondering what's in store for 2012? Although the SEO changes in 2012 remain unknown, there are a few things you should start doing now to promote the benefits of your efforts should drastic changes occur once again. And if nothing changes, utilizing these tips will only maximize your SEO efforts even further.
Content
One thing we do know, is content will still be king when it comes to SEO in 2012. Maintaining quality content over the quantity of content won't change. Continue developing quality and relevant content that's well optimized throughout the year. Don't duplicate content, keyword stuff or post pointless content. Make sure you stay on topic to the website's niche, and target a specific audience. Create appealing content that will engage your reader to make them want to return to your site and share it with others.
Technology
You have to keep up with technology, even in the SEO world. With the increased use of mobile devices, you must make sure your content can be used effortlessly on these handheld devices. To create content that will work on mobile devices, keep the length of the content in mind. If the content is too long, mobile device users are likely to skip over your webpage and seek another. Keep the content short and to the point. Don't forget to include a Call for Action in your content to keep your mobile device audience.
Originality
You need to maintain an aspect of originality when developing a webpage. Create content that differs from others to ensure your're providing your readers with new, fresh information The same is relevant for your videos and pictures as well. Use original videos and photos, but don't forget to optimize them.
With the changes 2011 brought, many began hiring SEO Consultants to optimize their websites. Honestly, don't waste your money. Yes, SEO Consultants can get the job done, but it will cost you an arm and a leg. And in reality, it's not that difficult to optimize content and websites yourself. If you're a small business owner, don't throw your money down the drain by hiring an SEO consultant. I recommend hiring a SEO copywriter or professional of that nature to optimize your content. It's much more cost effective and will get the job done if you don't want to do it yourself.
Are you worried about SEO changes in 2012? Are you taking any preventative steps to protect your website should any changes occur?
