Tips for Optimizing Videos and images

by Alyssa Ast

We all know it's important to optimize your web content, but it's equally as important to optimize the videos and images you share on your site--especially if your site contains numerous videos/images. Optimizing videos and images is done very similarly to optimizing content--with the use of keywords/phrases. Here are some tips to remember when optimizing videos and images:

• Use quality images and videos to maintain a low bounce rate. If the images and videos lack quality, visitors are likely to leave your site.
• When creating file names, use descriptive titles that include keywords/phrases.
• Don't forget to optimize your video with keywords/phrase.
• Utilize the Tags, META and title sections for images and videos.

Yes, it's really that simple to optimize videos and images. After you've optimized them, don't forget to share them with others. Post on video and image sharing sites, social media sites and link build back to the video/images.

What are some of your favorite tips for optimizing images and videos?