Websites have something known as a bounce rate. A bounce rate is the percentage of your website visitors that immediately "bounce" away from your website after landing on a website page. For example, when a visitor lands on your home page and immediately leaves the site, instead of staying on the site and visiting another page. A low bounce rate is essential because it means your visitors are actually engaged with your site and want to stay.
To determine your bounce rate, it only involves a simple math equation:
total # of visits/ # of visits that left after 1 page = bounce rate 110,000/50,000= 0.45 (45%)
What Causes Traffic to Bounce?
A number of factors can cause your traffic to bounce from your site. Bounce rate can involve the number of visitors who hit the 'back" button on the browser, a closed browser or a visitor who clicked on your website ads. Other factors that can alter your bounce rate include external links, a new URL is typed or the search box on a browser was used to search for information.
Decreasing Your Bounce Rate
The lower your bounce rate is, the better. An average bounce rate ranges from 40-50%. So, how do you decrease your bounce rate? There are a number of tips you can use to keep visitors engaged with your website and lower your bounce rate.
Content- Develop a large archive of quality content that's relevant to your audience. Your content should be error free and provide your visitors with valuable information.
Know Your Audience- Target the audience that will benefit the most from your website by properly optimizing your website with the correct keywords/phrases. Create catchy titles and unique content that will speak to your audience, engaging them to remain on your site and visit frequently.
Update- Your website needs to be updated regularly with fresh content to keep your visitors coming back and to maintain your search engine result's page ranking. Your keywords/phrases need to be updated regularly as well to ensure you're targeting the proper audience and your website is easily search-able.
Links- While it's vital to have external links for search engine marketing, limit the number of external links you have on your site. Balance your internal links with your external links to ensure traffic remains on your site. And, always remember to have your external links open to a new window to prevent your website from becoming lost to the visitor.